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Welcome to the next stage within the P&G CEO Challenge 2019-2020. In this step, you will need to complete a case study test that will challenge your problem-solving skills. Please read the following information carefully.


Your team must have 3 members. Teams that are larger will not be considered.

Please be prepared to provide your email address while registering. We encourage diversity in all its forms for successful teams.


All students in India from the following B-Schools are eligible to participate in this challenge: IIM Ahmedabad, IIM Bangalore, IIM Calcutta, XLRI Jamshedpur, IIM Lucknow, SPJIMR, ISB, NITIE, JBIMS, IIM Indore, MICA, MDI Gurgaon, SIBM Pune, and SJMSOM.

We at P&G hold strong to our Purpose, Values, and Principles. Among those values are integrity and trust. We expect all participants to uphold the highest standards of integrity and trustworthiness as they prepare themselves and compete in all portions of the competition.

If there is ever any situation where a violation of these values occurs by even a single member of the team, or if a violation of these values seems to have happened, P&G reserves the right to eliminate the entire team from the competition without any question.


You will have 45 minutes to analyze the case study and complete the test.

Hint: Do not worry if you don’t have time to answer all the questions. Here are some ideas to help you achieve the best possible results in the case study test:

  • Do not spend too much time on a question.
  • If you are not sure how to answer a question, skip it and revisit it later. If you are still not sure how to answer a question, exclude all options that seem incorrect and choose from the remaining options.

Case study test structure:

  • Case study – approximately 15 pages of text, tables and charts about the problem-based situation.
  • There will be a total of 15 test questions.
    • They will include problems of different types:
      • Text and data interpretation
      • Finding evidence in the text and data
      • Calculations
    • You will need to give answers in different ways:
      • One correct answer from multiple options (radio buttons)
      • Several correct answers from multiple options (checkboxes)
      • Estimate the value (number input)

Understanding the case study and questions:

  • To answer most questions, you will need to search for the data from the relevant parts of the case study.
  • Due to different levels of approximation in some questions, correct options can differ slightly from your calculations. Please choose the closest one.
  • In some ‘choose one’ questions many options can apply. Please choose the most correct and exhaustive answer.

How to prepare:

You will have only one attempt at completing the test. Take five minutes to prepare yourself to get the best possible score:

  • It is strongly recommended to use a laptop, rather than a smartphone, a tablet or any other mobile device.
  • Make sure your internet connection is stable.
  • Prepare paper and pens to take notes.
  • You can use a calculator or any software you like.
  • You can use the Internet, but keep in mind that data in the case study could be distorted. Using data from open sources can bias your work.
  • Please do not use the help of other people. By registering, you confirm that you will complete the test as a core team with no additional help.

We wish you every success in passing the test.


All information provided in the case study is used for test purposes only and may not be an accurate representation of reality. The facts, data, opinions, characters, company names, etc. were created for the use of this case study only. Any resemblance to actual persons or companies is coincidental.

Team Registration Form

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Team Member #1 (Leader)
Team Member #2
Team Member #3
"I remember P&G CEO Challenge as the first experience I had in forming my Team for the campus competitions. The campus round with simulated business challenges was a microcosm of a real-life case, and was one of the most exciting 1-hour we spent! It required a holistic view on the business from Brand Management, Sales, Product Supply & Finance – all angles – making it truly the CEO’s challenge. The National Round at P&G Mumbai HQ was a dream event for all 3 of us, as we did a deep-dive on Philippines market – and fabric category in general. It was one of the most enriching experiences when we presented in front of P&G CEO and Leadership Team, and ended-up as National Runner Ups for our consumer centric approach & innovative ideas! The learning out of this for me was clear - P&G was the dream place for my career!"
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